Genre

 Film Genre Post

Genre is a way of categorising a media product.

A genre is used to help the institution identify their audience and market the film.

 so important because is helps the institution identify their audience and market the film, it fits the audiences expectations and it's used to help to identify what the audience likes. Furthermore, establishing a genre helps to make the film. 

Sub-genre exists to establish a category within a category, this makes the media product appeal to more people. 

Hybrid genre is where two or more main genres are combined, this can be affective due to the plot-line being unpredictable and makes the audience more involved. As well as, these genres appeal to a lot more people, one of the most popular hybrid movie franchises is Marvel.

The key things that are associated with genre is the appealing to different audiences, genre is fitted in film to fit audience expectations, it also helps people identify what they like. For example if someone is looking for a movie that scares them, they would look for a horror genre. Furthermore, if someones looking for a light hearted movie to laugh at they would look in the comedy genre.