The title of the film is in a sharpened solid text with a glare beside the A catching the audiences’ eyes instantly. This sharp gold colour shows that this movie is going to be good, this sharpened gold look to the title shows prestigious value, it shows that the movie is not going to be dull, and this title font shows that action is going to be throughout the movie. The A is the typical logo for the film which creates brand identity. Because it’s in capital letters it gives the effect of being loud just like the movie itself, these capital letters also show that the movie is going to be more serious. Infinity war is encased inside two solid lines showing that this is going to be a very important movie also.
The marvel logo above the movie title is iconic as it is used for all of its products such as films, Tv shows, comics and more. Marvel has a very strong brand identity for its merchandise and large fanbase. Just this marvel logo alone will attract some people instantly, this is because of how well known this franchise is, no matter the significance of the background.
The date of when the film is out is directly below the title in the centre of the poster drawing people’s attention to it. Using different font and colour to the title makes the date even more obvious with letters in bold. Showing the release date of the movie is important as it makes people more excited for the film’s release, causing them to do more research into the movie and to read up on it some more.
The main character of this movie Thanos is placed in the middle of this poster which draws our attention to him this creates a strong brand identity for the previous marvel films, directly under Thanos we can see a very well-known character from the Marvel Cinematic Universe (MCU) which is iron man. This creates high expectation as Iron Man is usually seen as one of the most popular characters in the marvel series and with Thanos appearing a lot larger we can tell that this is going to be a new popular villain, possibly powerful enough to match the whole avengers. Furthermore, we can see Thor and Captain America right beneath them as well as a few other very well-known heroes like spiderman, Hulk, Star Lord, Falcon, Doctor Strange, Black Widow and Black Panther. Each of these characters apart from the biggest, Thanos, all staring as the main characters in their own movies who take up a massive part in the MCU. These are all very popular characters in which all have their own amazing place in the Marvel industry. People that see this poster can tell that this movie is going to be insanely ambitious and is going to make history in the film industry. In this poster we can see this new villain being introduced to us, Thanos. This shows that he is going to take a massive part in not only this movie but will be talked about throughout every single movie branching from this one, who will very much be widely recognised by the whole of the internet.
Looking at all the heroes and villains faces we can see they all posse’s the same very serious facial expression which possibly could mean that this movie won’t just be about saving a planet, a city or a place, but this movie will actually show everyone fighting for their lives, as well as the whole entire fate of the universe.
The movie also looks at some other parts of Mise on Scene like camara and gender, I can infer from this poster that both genders are stared in this movie, this includes the girls not being stereotypical for the and dressed like a bimbo for the male gaze. This shows that this movie is for everyone as both genders are used here as main characters. All the characters are shown to be in a mixture of a close-up shot and a mid-shot, all positioned in various stances, yet again enhancing that this is a big action film.
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